Ce touriste-là n’existe pas en Bourgogne. On y trouve par contre des amoureux, des aventuriers, des randonneurs, des gourmets, des cyclistes, des mélomanes, des œnophiles……
I was slightly alarmed when I first read this in an email sent by the regional council. It turns out to be the new campaign to promote tourism in Burgundy. The mélomanes and the œnophiles sounded a little dangerous but they are people who like music and wine.
The poster goes on to explain that there is no mass tourism in Burgundy. Visitors simply have the time to do what they dreamed of throughout the working year. Instead of buying souvenirs they go home with their heads filled with memories.
This is why I like Burgundy. It hasn’t been spoiled by the tourists and life in our part of France goes on as it always has.




